WE MAKE GOODS FOR RIDERS OF ALL TYPES FROM SEASONED PROS TO PRIVATEERS JUST GETTING STARTED ON THEIR JOURNEY-BY-BIKE.
Cassette & Company is a rider owned cycling brand that exists to inspire riders of all disciplines. Whether it’s tempos on country roads, coffee rides, single track downhill segments, or the biggest gravel event of the year, our goal is to champion the spirit and the culture of The Bicyclist on and off the bike.
EVER GO TO THE GARAGE JUST TO STARE AT YOUR BIKE?
Yeah, us too.
We have a thing for bike tools, for fine tuning our fit, and for considering the best setup for next week’s epic. For us, working on our bikes is a rite of passage.
And when a trip to our local shop is in order, our policy is never to arrive empty handed (always remember Rule #58 and get to know the drink of choice of your local shop).
A beers are opened, chains are cleaned, and tires are checked. Sometimes working on our bikes can be just as therapeutic as riding them.
SOCAL, BORN AND BRED
We are founded in Southern California at the base of the Santa Ana Mountains: Whiting Ranch, The Luge, Santiago Road, Blackstar Canyon. This is our backyard and these paths, trails and roads are at the core of our identity.
SoCal is a Mecca of riding. Mountain bike trails with ocean views, roads that wind through canyons, and gravel routes that can link them all together.
And if racing is your thing, CA has more than a few options. XC racers chase series points year round and the infamous Belgian Waffle Ride started just south of us. There are fondos, century rides, Tuesday Morning Worlds, Solvang Centuries, Rock Cobblers, and Sea Otters.
THIS IS HOW WE RIDE.
We are real riders dedicated to life as a cyclist, not models staring at the camera with a glazed expression. No sad music of a solo rider out on an open road “suffering”. We believe every ride is a great one, no matter how much it hurts. Or how lost we get. Or how many flats happened. Or any combination of the three.
Sometimes we use a power meter. Sometimes we don’t. We’ll stop to take a photo on some rides, other times we put our heads down and push into the headwind.
This is the way of the Bicyclist.